When Chelsea and moved back to the South last year we arrived in Jasper, Alabama on December 17. From December 17, 2010 to December 17, 2011 I consumed Chick-fil-A 110 times. I know this because I’ve used Foursquare to track my activities for the last 2+ years.
I love Foursquare because at the heart of my discombobulated life and ADHD-ish attention span, I am a number geek and map geek. I like to track my activities, and Foursqaure does a good job of that, despite the occasional this.
Foursquare doesn’t yet provide what I would term “substantial analytics” tools to help me break down my activity into something more meaningful like the number of locations visited, the most frequented locations, or breakfast vs. lunch vs. dinner vs. snack binging… but 110 is n indicator nonetheless.
Why the obsession? I wouldn’t call it so much an obsession and I would call it the lack of food and service quality across the board at other fast food chains and restaurants, and how Chick-fil-A has them beat by light years. I love the products Chick-fil-A makes, and how each one (aside from the coffee) is pretty much near perfect. I love the way they treat their employees, and how that translates into how their employees treat me. I love how fast and easy it is to buy something from Chick-fil-A. But at the end of the day Chick-fil-A is simply a great place to eat and always a pleasant, enjoyable experience.
Before I moved to Seattle in August 2006 I faced the stark reality that the business I love the mostest was nowhere near Seattle. By “nowhere near” I mean 763 miles. When one opened about 2 hours north in the Western Washington University student union, I ensured that a weekend trip revolve around food… but the Chick-fil-A was closed the first time… but open the second… and the third, etc. I spent many days trolling them on Twitter to open a Seattle location, and sometimes they responded.
They’ve yet to expand in to Seattle, but I hope they do because every time we drove north to Western Washington University we would always bump into other Seattleites equipped with coolers and dry ice, prepared to haul back weeks of sandwiches to quell their cravings. I’m not joking. That type of behavior makes my 110 visits pale in comparison.