» appleLandon Howell | A blog about startup marketing

The Apple I
posted on May 8 2020

The Apple I, which debuted in 1976.

It sold 175 units.

Here’s the interview with Steve Wozniak from BYTE Magazine.

Fancred Is Live
posted on Mar 13 2013

After months of building, it’s here. Download it now.

The Apple Store’s 5 Steps of Service
posted on Jun 20 2012

1. Approach customers with a personalized, warm welcome.
2. Probe politely to understand all the customer’s needs.
3. Present a solution for the customer to take home today.
4. Listen for and resolve any issues or concerns.
5. End with a fond farewell and an invitation to return.


I told you that Google would do this. “This” = an extremely vague way of saying “anything.”
posted on Mar 6 2012

Regarding my article on The Digital from Monday, March 6:

>Don’t be surprised if Google and/or Microsoft and/or someone else look to rain on Apple’s parade this week. Making impromptu big announcements around the same time as someone else’s scheduled big announcement is a time honored tradition in the tech industry. Just last week Apple sent our its cryptic iPad 3 announcement invitations just as Google CE Eric Schmidt took the stage at the Mobile World Conference in Spain.

And today, exactly 24 hours before the iPad 3 announcement (actually, I was also sorta correct in that it’s rumored to be the iPad HD) Google announces Google Play. It’s Google’s answer to Apple’s iTunes and iCloud.

Apple employees’ favorite bar is staffed by Apple security to keep employees from talking about company secrets
posted on Feb 25 2012

…BJ’s Restaurant and Brewhouse, located just outside the company’s Cupertino Campus.

It’s such a popular destination that employees even call it Infinite Loop 7, a reference to an Apple building that doesn’t actually exist.

And the restaurant is not without its share of Apple mythos, either — the company supposedly plants plainclothes security workers inside in order to identify people who might be talking too much about goings-on at the company. People have supposedly been fired for their discussions at the restaurant.

[via BI]

You have 3 unread carrier pigeons
posted on Feb 16 2012

[flickr via stellar]

Steve Jobs introduces the first iPod
posted on Oct 5 2011

Watched this yesterday prior to the iPhone 4S announcement.

Google brags about not being #1
posted on Sep 24 2011

Despite the fact that Android devices are significantly outpacing iPhones, and ad impressions are higher than the iPhone, somehow the iPhone leads mobile search:

While Google continues to crow about Android market share, it’s got to be pretty embarrassing for them to testify under oath that iOS owns their mobile search traffic.