» footballLandon Howell | A blog about startup marketing

The cost of a 30-second TV commercial for every Super Bowl
posted on Feb 1 2019

2019: $5,250,000
2018: $5,200,000
2017: $5,100,000
2016: $5,000,000
2015: $4,500,000
2014: $4,000,000
2013: $3,800,000
2012: $3,500,000
2011: $3,100,000
2010: $2,900,000
2009: $2,800,000
2008: $2,700,000
2007: $2,600,000
2006: $2,400,000
2005: $2,300,000
2004: $2,200,000
2003: $2,100,000
2002: $1,900,000
2001: $2,100,000
2000: $1,900,000
1999: $1,600,000
1998: $1,300,000
1997: $1,200,000
1996: $1,085,000
1995: $1,150,000
1994: $900,000
1993: $850,000
1992: $850,000
1991: $800,000
1990: $700,000
1989: $675,000
1988: $645,000
1987: $600,000
1986: $550,000
1985: $525,000
1984: $368,000
1983: $400,000
1982: $324,000
1981: $275,000
1980: $222,000
1979: $185,000
1978: $162,000
1977: $125,000
1976: $110,000
1975: $107,000
1974: $103,000
1973: $88,000
1972: $86,000
1971: $72,000
1970: $78,000
1969: $55,000
1968: $54,000
1967: $42,000






These are actual quotes from Ellis Johnson on the day he was hired at Southern Miss
posted on Nov 24 2012

“As I take over this program, I’m looking for something that’s never been done before,” […] “Frankly, there’s very little left. It’s intimidating, but it’s also challenging.”

“Southern Miss is special, from the time I worked here, it has held a special place in my heart. It’s a place where I am convinced you can always be successful.”

“I want to take Southern Miss to a BCS bowl game and win it.”






This is an actual quote from Ellis Johnson’s Monday presser
posted on Oct 22 2012

“If we ever win a ball game, that first win, these are going to be difficult kids to handle – we’re going to have to get their focus back.”

[link]






My favorite Southern Miss quote
posted on Sep 4 2012

Woo-boy. Saturday was not fun. This moment was fun. This moment was also fun. As was this one… but that’s about it.

Tuesday morning our athletic director posted to Facebook my favorite quote about Southern Miss. It’s from Mickey Spagnola’s Clarion Ledger article on the Sunday morning after the upset win over Alabama in 1982. The win ended Bear Bryan’t 57-game home sinning streak, and it was Bear Bryant’s final game at Bryant-Denny Stadium.

“If you are going to war and if you get to pick first, choose Southern Mississippi. Always choose Southern Mississippi. No matter how hard you fight, these folks will fight harder.”






The new Under Armour web video with Tom Brady is kinda funny
posted on May 29 2012






The Invention of the American Football Helmet
posted on Apr 11 2012






Ellis Johnson takes a shot at Larry Fedora in the most sly of ways and I like it
posted on Mar 20 2012

From Patrick Magee’s blog:

“I told them at the end of practice today, ‘If we’re going to do something a little different here that no other team has done, we’re going to have to take it an extra step. A lot of teams have won the conference championship here. A lot of teams have double digit wins. About the only thing they haven’t done is get in a BCS game. If you want to get in, you have to beat some teams that are better than us on paper and we’re going to have to quit losing to teams that we have better players than. The way to do it is get more consistent and disciplined with fundamentals and assignments and those types of things.’ I love the competitiveness and the team speed. We’ve got a lot to build on.”

Reading between the lines: You can’t beat Houston and lose to UAB in the same year and still demand respect and a seat at the BCS table.






Tommy West enjoys Southern Miss more than Memphis (and other obvious take on life)
posted on Mar 6 2012


[A Southern Miss web banner currently running on Mississippi new sites.]

Many Ole Miss and Mississippi State fans simply enjoy a giving a good ribbing toward Southern Miss fans because that’s what fans do.

There are the small minority who feel a little more strongly. They’s point to the 36,000 seat stadium, the association with Conference USA, the poor basketball facilities. But it’s getting harder and harder to mock what has and is being accomplished. No one can deny what the football program has done, especially over the last 18 years where every season resulted in a winning record, the school has been to 10-straight bowl games and won 5 conference championships (the most of any C-USA member). Tack on the consistent success of the baseball program and the resugence of the basketball program and Southern Miss’ “All We Do Is Win” motto stands for itself.

The Hattiesburg American recently interviewed defensive coordinator Tommy West and offensive coordinator Rickey Bustle:

“The good thing about here is this is a football place,” West said. “These guys came here to be good in football.

“I kind of see now there’s a great mentality here about winning – whether it’s baseball or basketball. It’s nice being a part of this. It reminds me a little bit of when I was at Clemson. They really don’t just expect to win, they expect to be really good. I feel that here.”

West admitted it was a very different scenario when he took over as head coach at Memphis in 2001.

“The bar was really low,” he said. “It was ‘Man, if we could ever just go to a bowl game,’ because they hadn’t been to one in 30-something years.

“We go to five bowls in our last seven years and get fired. So we moved the bar.”






Rick Cleveland brings it home. (cc @rick_cleveland)
posted on Feb 12 2012

For someone that Ole Miss fans paint as a Mississippi Stater, he sure has Southern Miss’ back in this conference realignment fiasco.

If winning counted for anything, the Big East would have invited Southern Miss instead of Memphis, Central Florida, SMU and Houston, the teams the Big East raided from Conference USA. Let’s put it this way: USM’s all-time record against those four schools stands at 58-27, including 40-21 against Memphis. In fact, USM’s record against all Big East teams stands 86-45-1. Yet, under current rules, the Big East champion gets an automatic BCS Bowl bid while USM plays in a conference that does not.






The truest statement from the expansion of the Big East
posted on Feb 9 2012

I don’t agree with the sunshine-pumping as a whole found in this article, but this is statement that pretty much sums up the new Big East.

“…while the real C-USA and MWC invent a league with a concept that never had been conceived, the Big East re-invents itself as the faux Conference USA.”