» moneyLandon Howell | A blog about startup marketing

“Get rich slow”
posted on Jun 20 2020

I would *pay* to hear the conversations inside Wealthsimple when the tagline “Get rich slow” was proposed. It’s brilliant for a couple of reasons:

1. The tagline is funny. Fintech brands aren’t, and rarely have the opportunity to be, funny. It’s a surprise to the reader and a key differentiator for Wealthsimple.

2. The tagline also creates a point of positive friction. Users who want to invest a few hundred dollars in the hope of a quick return will definitely think twice about signing up for Wealthsimple. By “encouraging the wrong users *not* to sign up” — my words, not theirs — Wealthsimple increases retention (even in the face of lower acquisition) while lightening future customer service burden. The “wrong customers” are always service-needy and rarely pay for themselves in the time they require from customer service.






The Covid-19 Spend Index
posted on Apr 28 2020

Interesting data from Cardify on US credit spend in the wake of Covid-19.

Covid-19 Spend Index






NYT’s Kevin Roose lives like a billionaire for a day. Seems like part fun, part “no thank you.”
posted on Apr 12 2012

Living Like a Billionaire, if Only for a Day

Everywhere he goes, he gets four-star service. Doors are opened, luggage is carried away wordlessly, and at one point, warm chocolate chip cookies magically appear. When his brakes sputter and his convertible starts spewing smoke, he picks up another Mercedes.

[…]

I feel bad admitting it, but my billionaire day has been stressful. Without an assistant, just keeping up with the hundreds of moving parts — the driver, the security detail, the minute-by-minute scheduling — has been a full-time job and then some.






Girls Girls Girls
posted on May 7 2010

Via HBR and this college-whatever website:

Though most American Idol winners have been men, female winners have outperformed their male counterparts 6 to 1 when it comes to album sales, largely because of the runaway success of Kelly Clarkson and Carrie Underwood. The two most successful male veterans of the reality TV show, Chris Daughtry and Clay Aiken, weren’t winners.






Mo money
posted on Jan 16 2010

Modern Warfare 2 vs. Avatar






The $24K Date
posted on Jun 1 2009

You’ll hear plenty about it this week… just wanted to ensure that you knew you payed for Obama’s date this weekend.

If you’d like to pay for mine and Chelsea’s date this weekend, let me know and I’ll tell you how to send it to my PayPal.






O Money, O Problems
posted on Mar 14 2009






Sales 101
posted on Mar 3 2009

A great story from Seth Godin:

When there were old-school parking meters in New York, quarters were precious.

One day, I’m walking down the street and a guy comes up to me and says, “Do you have a dollar for four quarters?” He held out his hand with four quarters in it.

Curious, I engaged with him. I took out a dollar bill and took the four quarters.

Then he turned to me and said, “can you spare a quarter?”






MC Business Graduate Among America’s Top Financial Advisers
posted on Feb 27 2009

Via MC PR:

Mississippi College graduate Michael E. Dowell, who works at the Smith Barney office in Jackson, is one of the top 1,000 financial advisers in America, says “Barron’s” magazine.






Work Harder. Obama Needs His Copter.
posted on Feb 17 2009

Obama Confronts a Choice on Copters:

President Obama has slammed high-flying executives traveling in cushy jets at a time of economic turmoil. But soon he will have to decide whether to proceed with some of the priciest aircraft in the world — a new fleet of 28 Marine One helicopters that will each cost more than the last Air Force One.