» onboardingLandon Howell | A blog about startup marketing

Super Nice!
posted on Jun 9 2020

Love this portion of the Blendle onboarding…

  • Gently informs the user that the service costs money, doing so by way of free $ credit
  • Instead of a “free trail” for a certain amount of time or a certain number of articles, the $ credit added to my a user account teaches the user what the true product experience feels like as the credit amount counts down as I read articles
  • The CTA is “Super Nice”… which is the first time I’ve ever seen such a phrase in a button, but is also a fun way to get the user to say ‘thank you’ without being overly self-congratulatory of Blendle