» techLandon Howell | A blog about startup marketing

Super Nice!
posted on Jun 9 2020

Love this portion of the Blendle onboarding…

  • Gently informs the user that the service costs money, doing so by way of free $ credit
  • Instead of a “free trail” for a certain amount of time or a certain number of articles, the $ credit added to my a user account teaches the user what the true product experience feels like as the credit amount counts down as I read articles
  • The CTA is “Super Nice”… which is the first time I’ve ever seen such a phrase in a button, but is also a fun way to get the user to say ‘thank you’ without being overly self-congratulatory of Blendle





  • Feature requests
    posted on May 29 2020

    Love this product advice from Ryan Singer at Basecamp

    Next time somebody comes to you with a feature request, try this: ‘Can you tell me a story about a time that you wanted to do that and what you had to do instead?’ The first part of the question gives you proper context. The second lets you evaluate the loss.






    The Apple I
    posted on May 8 2020

    The Apple I, which debuted in 1976.

    It sold 175 units.

    Here’s the interview with Steve Wozniak from BYTE Magazine.






    TikTok hits 2 billion downloads, has best quarter for any app ever
    posted on May 1 2020

    “In Q1 2020, [TikTok] generated the most downloads for any app ever in a quarter, accumulating more than 315 million installs across the App Store and Google Play.”

    TikTok’s growth over the past couple of years has been fun to watch, but Q1 2020 growth was insane. The app surpassed 2B downloads. It crossed 1.5B in the fall of 2019.

    My tween niece formally introduced me to TikTok during the 2018 holidays. I was familiar with the TikTok in its previous form, Musically, but from my own experiences I simply found musically is that it was a place where tweens and teens would lip sync and dance… which wasn’t of interest to me, 30something father of two.

    Fast-forward to May 2020 and TikTok’s audience has gone the way of Facebook and Instagram: the adults joined in on the fun.

    [To note: “Downloads” does not a user make, but being an avid consumer (but not creator) myself I can tell you that at least anecdotally these growth numbers feels very real.]

    The Top 3 countries driving growth…

    #1 India
    • 611M lifetime installs
    • 30.3% of all TikTok accounts

    #2 China
    • 196M lifetime installs
    • 9.7% of all TikTok accounts
    • Numbers do not include third-party Android store installs

    #3 United States
    • 165M lifetime installs
    • 8.2% of all TikTok accounts






    Interesting notes from Spotify’s Q1 2020 earnings call
    posted on Apr 30 2020

    I was really interested to see Spotify’s Q1 2020 earnings in a world of stay-at-home and work-from-home. Some items and metrics that stood out…

  • Searches for “chill” and “instrumental” playlists were up, as 20% of consumers reported listening to more music than usual to manage their stress.
  • Decline in usage of car and wearable (because ain’t nobody commuting at the moment)
  • 31% in both MAU and subscriptions YoY
  • 286M monthly active users (up from 271M in Q4 2019)
  • 130M subscribers
  • This is wild: More than 70% of new podcasts on Spotify were created with Anchor. Spotify acquired Anchor in Feb 2019 for ~$150M.
  • 1 out of 5 users “engaged” with a podcast… which I feel is an incredibly vague way of saying “some people probably maybe accidentally clicked on a podcast or two but we don’t really have a ‘whoops’ metric yet do this is the best marketing term we could use.”





  • Google Meet is now a great, free alternative to Zoom
    posted on Apr 29 2020


    For those reliant on Zoom as a free video conferencing tool, Google has now made Meet available for free.

  • The meeting can include up to 100 participants
  • No cut off time for meetings (Zoom’s free offering cut off is 1 hour)
  • People not explicitly added to a meeting via a calendar invite will be automatically entered into a green room when they try to join a meeting, and only be let in when approved by the host. (aka: no “Zoom Bombing”)
  • Previously, Meet was only available to enterprise and education customers. Now, anyone with an email account will be able to use the platform.






    AOL Commercial
    posted on Aug 11 2013






    Say hello to Mittix
    posted on Sep 19 2012

    Hey gang. For the last 18+ months my team and I at Doozer have been building a new Software-as-a-Service product that I named Mittix.

    You can get a free account and take it for a test drive. I appreciate any feedback you have.






    Try on clothes on your phone
    posted on Jul 1 2012

    The New York Times’ Bits Blog discussing the mobile phone success of Gilt Groupe, a personal favorite of your truly.

    The new version of the Gilt app will also include the option to try on apparel, he said. An iPhone user could take a picture of himself and upload it through the app. The software will digitally edit the photo so it appears as though the item is on his body. This could be useful to see if, for example, a pair of glasses is suitable for your face.






    The Microsoft smartphone from 1991
    posted on Apr 13 2012

    Microsoft almost invented the smartphone… in 1991