» Clippings from ReworkLandon Howell | A blog about startup marketing



Clippings from Rework
Jul 20, 2010

I purchased Rework over the weekend and can’t put my Kindle down. Below I pulled a few of the chapter titles and quotes that struck a cord.

If you’re in a fast-paced, growing company, you’ll love this book. Those in the tech sector will find the book quite appealing due to the background of the authors. The work is the product of the brains behind the business, and the incredible blog at 37signals.

  • When you build what you need, you can also assess the quality of what you make quickly and directly, instead of by proxy.
  • Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.
  • When you want something bad enough, you make the time—regardless of your other obligations. The truth is most people just don’t want it bad enough. Then they protect their ego with the excuse of time. Don’t let yourself off the hook with excuses. It’s entirely your responsibility to make your dreams come true.
  • A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.
  • If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)
  • A business without a path to profit isn’t a business, it’s a hobby.
  • Building to flip is building to flop
  • You need a commitment strategy, not an exit strategy.
  • Embrace the idea of having less mass. Right now, you’re the smallest, the leanest, and the fastest you’ll ever be. From here on out, you’ll start accumulating mass. And the more massive an object, the more energy required to change its direction.
  • You’re better off with a kick-ass half than a half-assed whole.
  • Getting to great starts by cutting out stuff that’s merely good.
  • Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.
  • Decisions are progress. Each one you make is a brick in your foundation. You can’t build on top of “We’ll decide later,” but you can build on top of “Done.”
  • Decisions are progress. Each one you make is a brick in your foundation. You can’t build on top of “We’ll decide later,” but you can build on top of “Done.” The problem comes when you postpone decisions in the hope that a perfect answer will come to you later. It won’t. You’re as likely to make a great call today as you are tomorrow.
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    filed under: books, quotes


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