» Coronavirus Consumer SentimentLandon Howell | A blog about startup marketing

Coronavirus Consumer Sentiment
Apr 15, 2020

McKinsey released survey results for US consumer sentiment during the coronavirus crisis. Numbers are from surveys conducted from March 30-April 5. Here are some highlights…

  • 92% of people believe it will take 2+ months to return back to normal, which is up 3% from the week prior.
  • 37% expect the economy to rebound within 2–3 months. Those making $100K+ per year are the most optimistic.
  • 46% say they will reduce their spending over the next two weeks, and 44% are delaying purchases given the uncertainty of the economic outlook.
  • Consumers are starting to adopt new behaviors, such as shopping new websites for basics (15%), changing primary grocery stores (13%), adopting curbside restaurant and store pickup (10% and 8%), and trying video conferences for professional and personal reasons for the first time (9% and 8%).
  • Source: US consumer sentiment during the coronavirus crisis

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    filed under: business, statistics


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