» Great Product IdeasLandon Howell | A blog about startup marketing

Great Product Ideas
Sep 12, 2020

Love this list from Lenny Rachitsky of Where Great Product Roadmap Ideas Come From. Two that stood out…

  • “Talking to employees who talk to customers (e.g. sales, customer support, marketing)” because Customer Support is the voice of the company to the user, and the voice of the user to the company, yet teammates usually associate CS with ‘user problems’ instead of ‘user solutions.’
  • “Looking at adjacent markets” because there is so much to borrow from a different world.
  • Lenny also notes where great ideas rarely come from. My favorite: “Copying what your competition is doing — don’t assume they actually know what they are doing”

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    filed under: marketing, product, tech


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