» Interesting notes from Spotify’s Q1 2020 earnings callLandon Howell | A blog about startup marketing



Interesting notes from Spotify’s Q1 2020 earnings call
Apr 30, 2020

I was really interested to see Spotify’s Q1 2020 earnings in a world of stay-at-home and work-from-home. Some items and metrics that stood out…

  • Searches for “chill” and “instrumental” playlists were up, as 20% of consumers reported listening to more music than usual to manage their stress.
  • Decline in usage of car and wearable (because ain’t nobody commuting at the moment)
  • 31% in both MAU and subscriptions YoY
  • 286M monthly active users (up from 271M in Q4 2019)
  • 130M subscribers
  • This is wild: More than 70% of new podcasts on Spotify were created with Anchor. Spotify acquired Anchor in Feb 2019 for ~$150M.
  • 1 out of 5 users “engaged” with a podcast… which I feel is an incredibly vague way of saying “some people probably maybe accidentally clicked on a podcast or two but we don’t really have a ‘whoops’ metric yet do this is the best marketing term we could use.”
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    filed under: business, music, tech


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