In the accelerated world of startups, managing social media can easily fall by the wayside. Don't let it.

This concise checklist is your comprehensive rundown of must-do tasks, from daily interactions to quarterly goal-setting, ensuring your startup remains a key player in the digital arena.

Daily

• Ensure all scheduled posts are aligned with current objectives, mindful of the current events and the day’s news.

• Post different types of content (e.g., videos, articles, polls) to see what resonates with your audience.

• Check and reply to all comments, messages, and questions.

• Search for mentions of your brand online and respond to them.

• Engage with influencer content to reach a new audience.

• Look for and identify any relevant trending hashtags or topics.

Weekly

• Explore and discover any new industry news or developments.

• Track the results of your content and campaigns.

• Put a paid budget behind any top-performing organic content.

• Check to see if your content is aligning with your overall goals.

• Create content in advance for the following week.

• Update posting calendar/idea bank with new content concepts.

• Check out your competitors' socials to see what they’re doing, drawing inspiration from their top-performing content.

Monthly

• Reach out to potential partners for cross-promotion or collaboration opportunities.

• Identify the best-performing content of the month and adjust your strategy if required.

• Do a deep dive into the social strategies of your competitors.

• Compare your performance to that of your competitors.

• Research any upcoming industry dates or events to plan for.

• Brainstorm new content and campaign ideas.

• Decide what the primary content focus will be for next month.

• Determine what you’d like to promote in the following month.

Quarterly

• Perform a social media SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to reassess your positioning.

• Review and evaluate your KPIs and adjust strategy if needed.

• Check up on any long-term campaigns to determine overall effectiveness.

• Check to ensure that all content posted this quarter is on brand.

• Set targets for the next quarter based on overall social goals.