If Influencers aren't a part of your 2024 Marketing Plan, you're doing something wrong, whether you're B2B, B2C, B2B2C, or selling ice cream from a truck.

• 85% of people will share captivating/relevant content with their own followers

• 81% of people report that social media posts from influencers drove interest in an item or service this past year

• 80% of people discover a new product monthly from an influencer they follow

• 78% of people follow at least one influencer, and 92% of those ages 18-29 follow at least one social media influencer

• 72% of people say their trust in influencers has increased

• 70% of people trust influencers as much as real-world friends

• 66% of people say purchase decisions are often driven by influencers

• 64% of people say that influencers even help them discover new brands

• 40% of people have ad blockers installed

• 13% of consumers discover new products through TV ads, whereas 28% discover through influencers