Nick Saban just handed Coke a golden marketing opportunity.

In the postgame press conference, Alabama head coach Nick Saban asked how quarterback Jalen Milroe's stellar performance will translate into the future.

Saban picks up his Coke bottle.

"This is a Coke bottle. It's not a crystal ball."

It's unplanned, funny, and the kernel of an idea that the Coke marketing team should be capitalizing on immediately.