Landon Howell

View Original

Super nice

I love this portion of the Blendle onboarding…

  1. Gently informs the user that the service costs money, doing so by way of free $ credit.

  2. Instead of a "free trial" for a certain amount of time or a certain number of articles, the $ credit added to a user account teaches the user what the true product experience feels like as the credit amount counts down as I read articles.

  3. The CTA is "Super Nice"… which is the first time I've ever seen such a phrase in a button, but is also a fun way to get the user to say 'thank you' without being overly self-congratulatory of Blendle.