Though the paperwork has been public since April, today Wyndy announced its $3M Venture Round led by the Benson Capital Group. The Benson Group is led by Gayle Benson, owner of the New Orleans Saints and New Orleans Pelicans.

I’m excited that this funding closed because its a great for Wyndy and Gayle Benson, whose sports ventures (G League) and startup investments (Prepaid2Cash) in Birmingham continue to expand. Wyndy is a jewel of the Birmingham startup ecosystem, and an indispensable tool of parents in Birmingham, Nashville, New Orleans, and a dozen other cities across the Southeast.

It was always a great match, but things got real the week of Thanksgiving 2019. We’d met with individuals from Benson Group on a couple of occasions, sharing our deck highlighting Wyndy growth and expansion; we’d seen substantial year-over-year growth, but the most impressive part was the retention. (When parents used Wyndy twice, they pretty much used Wyndy each month thereafter.)

I flew to New Orleans for the pitch on the Sunday before Thanksgiving where my only concern was that the Saints beat the Panthers — they did with a FG as time expired! — because imagine pitching a group of Saints execs in their conference room the Monday morning after an 8-2 Saints squad lost to Kyle Allen.

Covid left nothing free from disruption, including the fundraising of many-a-startup. I’m glad, but not surprised that the investment came through.

If Covid taught us anything its the importance of quality childcare.

Written while consuming the following...
🍺 Brooklyn Special Effects IPA
📺 Atlanta United FC vs. CF Montréal