Churn is a term used to describe the rate at which customers or users of a startup's product or service leave or cancel their use of the product.

It is typically expressed as a percentage of the total number of customers or users over a given time period.

Churn is an important metric for startups to track, as high churn rates can indicate issues with the product or service that are causing customers to leave. This can lead to decreased revenue and a decline in the overall health of the business.

Startups aim to reduce churn by improving the product or service to meet the needs and expectations of their customers, providing excellent customer support, and working to retain customers through loyalty programs or other retention initiatives.

By monitoring churn, startups can track their progress in retaining customers and make adjustments to their strategy as needed to minimize customer churn and ensure long-term growth and success.

📈 See also: Retention Curve