» Teens are covered in Nike and filled with cheeseLandon Howell | A blog about startup marketing



Teens are covered in Nike and filled with cheese
Apr 15, 2020

Piper’s annual survey of US teens. Some things I thought were interesting…

  • Nike has a big lead in Clothes, and dominates in Shoes.
  • 85% use Instagram (#1), with only 31% using Facebook (#4). (Side note: Would love insight as to what percentage of all people, especially teens, are aware that Instagram is owned by Facebook.)
  • They love cheese. The #2, #3, #4, and #5 snacks are all cheese-flavored products.
  • YouTube and Netflix are neck and neck, with Cable a distant 3rd.
  • 86% of teens expect an iPhone to be their next phone.
  • Crocs (!) gains notable share, jumping to the #7 preferred footwear brand.
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    filed under: business


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