» The Burn MultipleLandon Howell | A blog about startup marketing



The Burn Multiple
Apr 28, 2020

Great article and a unique perspective as to how startups should think about burn, runway, and growth in the challenging months ahead.

The Burn Multiple

In a tough fundraising environment, it won’t just be growth but the efficiency of growth that are seen as the key indicators of startup performance. Tracking the Burn Multiple is an easy way for founders to make sure that burn isn’t getting ahead of traction. Over time, it also reveals important information about whether incremental spend is working.

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filed under: business, startup


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