» TikTokLandon Howell | A blog about startup marketing



TikTok
Jun 3, 2020

TikTok reached 1 billion users faster than any other social network.

I continue to be fascinated by TikTok due to its incredible consistency in delivering entertainment customized to each individual user in a manner that requires very little from each user.

TikTok’s artificial intelligence enables it to rapidly learn what you like without explicit input.

Zhang, ByteDance’s founder and CEO, has stated his primary strategy is to eliminate the need for search – how Google and Amazon serve their very profitable advertising products – and immediately serve users exactly what they want.

Josh Constine has some thoughts and an interesting story here on ‘Why influencers are replacing fans with cults’.

The fast feedback loops of micro-entertainment apps like TikTok let leaders quickly turn community input into fresh content that makes their cults feel seen. And by fostering a sense of fellowship through peer-to-peer communities, influencers can keep their cults satiated even when they’re not churning out videos.

I also recommend this wonderful, long piece by Turner Novak: The Rise of TikTok and Understanding Its Parent Company, ByteDance

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filed under: business, tiktok


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