Average Revenue Per User (ARPU) is a metric used to measure the amount of revenue generated by an individual user of a startup's product or service.

ARPU is an important metric for startups because it provides insight into the financial performance of the business and the potential for future growth.

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ARPU is calculated by dividing the total revenue generated by the number of users over a specified time period.

ARPU is an important metric for startups because it provides insight into the financial performance of the business and the potential for future growth.

A high ARPU can indicate that the startup's product or service is in high demand and that customers are willing to pay for it. On the other hand, a low ARPU can indicate that the startup needs to find ways to increase the value of its product or service to customers to generate more revenue.

Startups use ARPU to track changes in the revenue generated by individual users over time, to compare their performance to that of other startups in their market, and to make informed decisions about product development and pricing strategies.

By monitoring ARPU, startups can determine the financial viability of their business and identify opportunities for growth and improvement.