The Best Startup
Growth & Marketing Tools

πŸ‘‹ Hey! I lead growth at early-stage startups.

I built this list to help startups move with urgency and agency.

Marketing and growth teams at early-stage startups have limited resources, short timelines, and tight budgets.

As such, these scrappy crews of t-shaped marketers need to do more with less, often independent of developers and designers building the product

These 93 tools, services, and resources are the first ones I turn to when a startup asks for help in ideation, execution, or a crash course.

You won’t find table-stakes products like Google Analytics or project management software like Asana.

Product / Tool Category Description Cost
Ahrefs Data Get insights for traffic, back-links, keywords for any domain. Freemium
Apollo Sales Chrome plugin to get B2B contact Info for free. Freemium
Artboard Studio Graphic Design Create mockups for physical products. Freemium
Artlist Video Royalty-free music and sound effects for your content. Free
Backlink Checker SEM / SEO A backlinks research tool for competitive intelligence. Free
Branch User Behavior Automatically convert links into multi-platform deep links. Freemium
Brick By Brick Community A free guide to community building. Free
BriefBox Design Mentor-led, affordable design courses. Freemium
Buffer Social Media Social media management tool. Freemium
Built With Website See the infrastructure and technology stack of any site. Free
BuzzSumo Content See the top performing content for any site. Freemium
Canva Graphic Design Simply graphics design and document creator. Freemium
Catalant Research Find experts on any topic. Paid
CleanShot X General Tool The best screenshot and screen recording app. Freemium
CrazyEgg Data See site visitor behavior using heatmaps and recordings. Freemium
CustomInk Swag Create and purchase custom swag, quickly. Paid
Design Systems Content A Figma publication for design systems creators, designers, developers, and managers. Free
DontGo UI / UX Change favicon and site titles when visitors leave. Freemium
Dribbble Graphic Design Inspirations for all design types under the sun. Free
F5Bot Community Get notified when your product gets mentioned in communities. Free
Facebook Ad Library Advertising All ads running on Facebook, Instagram, and WhatsApp. Free
First Round Review Learning Great articles and insight from First Round Capital. Free
Fiverr Outsource Find budget-friendly contractors for tactical work. Paid
Fomo User Behavior Provide live social proof on your site. Freemium
Font Joy Graphic Design Create matching fonts. Free
Fonts Ninja Graphic Design Chrome extension to identify fonts on any website. Free
Fullstory User Behavior Product analytics and detailed, recorded user behavior tracking. Freemium
GoFullPage Graphic Design Chrome extension to take a full-page screenshot. Free
GoLive Website Squarespace templates. Freemium
Guide B2B Playbook Everything to become a great B2B startup marketing leader. Freemium
Grammarly Content AI-powered writing assistant. Freemium
GummySearch Community Discover early adopters from online communities. Freemium
Google Ad Transparency Advertising See any Google Ad for any company. Free
Hashtag Stack Social Media Hashtag generator for social posts. Freemium
Headline Analyzer Copywriting Free headline analyzer for marketing copy. Free
HelloBar Content Plug-in for custom bars, modals, and sliders on your site. Paid
High Growth Handbook Learning Lessons to scale your startup from the top names in tech. Free
Hover Website Buy domains easily with privacy included by default. Paid
HubSpot Resources Content Endless library of Ebooks, guides, templates, and tools. Free
Hunter Sales Find professional email addresses for almost anyone. Freemium
Ideas Grab Creativity 3,500+ ideas for your own projects. Free
Jasper Copywriting Let artificial intelligence write your marketing copy. Freemium
Jitter Graphic Design Create custom motion graphics. Paid
Kamua Video Resize and edit videos to meet platform requirements. Freemium
Keyword Tool SEM / SEO Generate keywords based on actual search data. Freemium
Leadpages Website Quickly create and design campaign landing pages. Freemium
Lenny's Newslettter Learning The best newsletter for those in Product and Growth. Freemium
Lenny's Slack Learning Free online community for Lenny's Newsletter subscribers. Paid
LetterHunt Growth 10,000+ active, curated newsletters to promote your business. Freemium
Loom Video Get a message across instantly shareable videos. Freemium
Lordicon Graphic Design A library of 8,000+ animated icons. Freemium
Mailchimp Email Easily manage your email lists. Freemium
Marpipe Advertising Automate the creative testing process for online ads. Paid
Meta Ad Library Advertising Search ads running on Facebook, Instagram, and WhatsApp. Free
Milk Money Advertising Highly discounted premium outdoor advertising. Paid
Milled Email A search engine for email newsletters. Free
Mode Data SQL editor, Python notebook, and visualization. Freemium
Orbit Community Grow and measure your community across any platform. Freemium
Pexels Content Thousands of high-quality, free videos. Free
Pinterest Trends Content Surging trends on Pinterest by topic. Free
Plastiq General Tool Pay any vendor or contractor with a credit card at no cost to you. Free
PlusThis UI / UX 70+ plug-ins for your CRM. Freemium
Pop Pays Social Media Find social media influencers by content topic. Freemium
Proxi Content Create custom interactive maps. Free
Punchlist Website Feedback layer on top of websites, images, and PDFs. Freemium
Really Good Emails Brainstorming 9,000+ examples of great emails. Free
Really Good Push Notifications Brainstorming Curated collection of push notifications for inspiration. Fee
Reel Social Media Turn podcast into video & promote podcasts on social media. Freemium
Reforge Blog Learning Articles for techies in marketing, product, data, and engineering. Paid
Riverside Content Easily create and edit podcasts. Paid
Rotato Graphic Design Create custom 3D video mockups or images. Freemium
Segment Data Collect your data once, then send it to 200+ tools. Freemium
SEMRush SEM / SEO SEO, PPC, SMM, content marketing, and competitor research. Freemium
SharedCount Data Track shares, likes, and reach of your content. Paid
Similar Web Data See website traffic and key metrics for any website. Freemium
Social Blade Social Media Track YouTube, Twitch, Instagram, & Twitter stats. Freemium
Supershots Social Media Create beautiful screenshots of social media posts. Freemium
SwipeFile Brainstorming Swipe File examples from top copywriters and marketers Free
Synthesia Content Videos created by Artificial Intelligence. Freemium
The Noun Project Graphic Design Free icons and photos for anything. Freemium
TikTok Creative Center Advertising See high-performing ads on TikTok. Free
TikTok Creator Marketplace Advertising Connects brands to TikTok creators Free
Traffic Think Tank SEM / SEO Slack community for SEO and link-building. Paid
Typeform Data Easily build beautiful, interactive forms. Freemium
Unsplash Photography 2,000,000+ free stock photos. Free
UTM Generator Data Add campaign parameters to URLs to measure performance. Free
Verify Email Email Bulk email address verification. Freemium
WalkMe UI / UX Create tool-tips to walk user through your product. Freemium
Wordtracker SEM / SEO Find new keywords for your market Freemium
Zapier General Tool Create workflows and automation for anything. Freemium
Zlides Presentations Presentation kits for startups and busy designers. Freemium
Techstars Educational Resources Resources To help entrepreneurs learn the fundamentals of entrepreneurship. Free
Mobile Simulator Testing Test website or email content on a variety of mobile devices. Freemium