Startup Jargon
The language, terminology, and buzzwords used by startups, entrepreneurs, and venture capitalists.
CAC Payback
CAC Payback is a metric that measures the time it takes for a startup to recoup the cost of acquiring a new customer, Customer Acquisition Cost (CAC), through the revenue generated from that customer.
Gross Margin
Gross Margin is a financial metric that measures the revenue a startup generates after accounting for the Cost of Goods Sold (COGS).
Monthly Recurring Revenue Growth Rate (MRR Growth Rate)
Monthly Recurring Revenue Growth Rate (MRR Growth Rate) measures the percentage increase or decrease in MRR over a specific period of time, typically on a monthly basis.
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that measures the predictable and recurring revenue a startup generates from its customers each month.
New Buyer Growth Rate
New Buyer Growth Rate is a metric that measures the rate at which a startup is acquiring new customers.
Listing Conversion Rate
Listing Conversion Rate is a metric that measures the percentage of users who take a desired action on a startup's website or app, such as signing up for a newsletter, creating an account, or making a purchase.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric that measures the cost a startup incurs to acquire a new customer.
Average Order Value (AOV)
Average Order Value (AOV) is a metric that measures the average amount of revenue a startup generates from each customer order.
Revenue Growth Rate
Revenue Growth Rate is a key performance indicator (KPI) for startups, measuring the percentage increase in revenue on a month-over-month basis.
Startup Runway
Startup Runway refers to the amount of time a startup has before it runs out of funds based on its current rate of spending.
Activation Rate
Activation Rate is a metric that measures the percentage of users who complete a certain milestone in the onboarding process of a startup's product.