Startup Jargon
The language, terminology, and buzzwords used by startups, entrepreneurs, and venture capitalists.
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CAC Payback
CAC Payback is a metric that measures the time it takes for a startup to recoup the cost of acquiring a new customer, Customer Acquisition Cost (CAC), through the revenue generated from that customer.
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Gross Margin
Gross Margin is a financial metric that measures the revenue a startup generates after accounting for the Cost of Goods Sold (COGS).
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Monthly Recurring Revenue Growth Rate (MRR Growth Rate)
Monthly Recurring Revenue Growth Rate (MRR Growth Rate) measures the percentage increase or decrease in MRR over a specific period of time, typically on a monthly basis.
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Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that measures the predictable and recurring revenue a startup generates from its customers each month.
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New Buyer Growth Rate
New Buyer Growth Rate is a metric that measures the rate at which a startup is acquiring new customers.
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Listing Conversion Rate
Listing Conversion Rate is a metric that measures the percentage of users who take a desired action on a startup's website or app, such as signing up for a newsletter, creating an account, or making a purchase.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is a metric that measures the cost a startup incurs to acquire a new customer.
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Average Order Value (AOV)
Average Order Value (AOV) is a metric that measures the average amount of revenue a startup generates from each customer order.
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Revenue Growth Rate
Revenue Growth Rate is a key performance indicator (KPI) for startups, measuring the percentage increase in revenue on a month-over-month basis.
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Startup Runway
Startup Runway refers to the amount of time a startup has before it runs out of funds based on its current rate of spending.
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Activation Rate
Activation Rate is a metric that measures the percentage of users who complete a certain milestone in the onboarding process of a startup's product.
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