Startup Jargon

The language, terminology, and buzzwords used by startups, entrepreneurs, and venture capitalists.

CAC Payback
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CAC Payback

CAC Payback is a metric that measures the time it takes for a startup to recoup the cost of acquiring a new customer, Customer Acquisition Cost (CAC), through the revenue generated from that customer.

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Gross Margin
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Gross Margin

Gross Margin is a financial metric that measures the revenue a startup generates after accounting for the Cost of Goods Sold (COGS).

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Listing Conversion Rate
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Listing Conversion Rate

Listing Conversion Rate is a metric that measures the percentage of users who take a desired action on a startup's website or app, such as signing up for a newsletter, creating an account, or making a purchase.

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Revenue Growth Rate
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Revenue Growth Rate

Revenue Growth Rate is a key performance indicator (KPI) for startups, measuring the percentage increase in revenue on a month-over-month basis.

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Startup Runway
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Startup Runway

Startup Runway refers to the amount of time a startup has before it runs out of funds based on its current rate of spending.

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Activation Rate
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Activation Rate

Activation Rate is a metric that measures the percentage of users who complete a certain milestone in the onboarding process of a startup's product.

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Burn Rate
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Burn Rate

Burn rate is a metric used to measure a startup's rate of financial expenditure. It is calculated as the amount of money a company spends each month.

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