Startup Resources

This is a collection of videos, podcasts, articles, and books I recommend for founders and startup team members.

I lead marketing at early-stage startups, helping founders execute their vision through growth, operations, and culture. 

As I come across great content, I share it here in an attempt to drive others’ desperation-induced focus.

The resources below helped me and I hope they help you.

My most recent notes on startups…

books

Title Author Category
Founders at Work Jessica Livingston Innovation
Super Pumped Mike Issac Growth
High Growth Handbook Elad Gil Growth
The Hard Thing About Hard Things Ben Horowitz Culture
Creativity, Inc Ed Catmull, Amy Wallace Innovation
Zero to One Peter Thiel Innovation
Tools of Titans Tim Ferriss Productivity
Bad Blood John Carreyrou Culture
Trillion Dollar Coach Eric Schmidt, Jonathan Rosenberg, Alan Eagle Leadership
Shoe Dog Phil Knight Growth
High Output Management Andy Grove Management
The Effective Executive Peter F. Drucker Leadership
Crossing the Chasm Geoffrey A. Moore Innovation

articles

Title Author Category
How to Start a Startup Paul Graham Getting Started
Startups are an act of desperation Elad Gil Getting Started
1,000 True Fans Kevin Kelly Getting Started
Don’t Edit Your Imagination Brian Chesky Getting Started
Six Principles for Making New Things Paul Graham Getting Started
Desperation-Induced Focus Ravi Gupta Getting Started
How to Be Great? Just Be Good, Repeatably Steph Smith Getting Started
The idea maze Chris Dixon Getting Started
The 18 Mistakes That Kill Startups Paul Graham Hard Lessons
My Billion Dollar Mistake Hiten Shah Hard Lessons
Reflecting on My Failure to Build a Billion-Dollar Company Sahil Lavingia Hard Lessons
The path to your first advising contract Elena Verna Advising
Step-by-Step Fundraising Tactics from the NYC Legend Who Raised $750M First Round Fundraising
Raising money takes 6-9 months Dave Payne Fundraising
Some Advice Before You Hit the Fund Raising Trail Mark Suster Fundraising
Transparent Optimism Casey Winters Leadership
Stop Preparing For The Last Disaster Farnam Street Leadership
The Best-Case Outcomes Are Statistical Outliers Farnam Street Leadership
Conflict Avoidance is Dishonesty Sarah Guo Leadership
The No-Stats All-Star Michael Lewis Leadership
Productivity Sam Altman Scaling
Lessons scaling from 10 to 20 people Joseph Walla Scaling
Tech debt is not a burden, it's a strategic lever for success Matt Greenberg, Keya Patel Scaling
The Biggest Problem With Mediocre VPs? They Spend All The Money Jason Lemkin Scaling
VP of Finance: The Non-Obvious Matt Turck Scaling
It’s okay that your startup doesn’t have a communications strategy Ashley Mayer Comms / Storytelling
How to announce a funding round Tiffany Spencer Comms / Storytelling
Growth Wins Brian Balfour, Casey Winters, Kevin Kwok Growth / Marketing
The Law of Shitty Clickthroughs Andrew Chen Growth / Marketing
Growth Loops are the New Funnels Brian Balfour, Casey Winters, Kevin Kwok, and Andrew Chen Growth / Marketing
Retention Is The Silent Killer Brian Balfour Growth / Marketing
Competition Is for Losers Peter Thiel Growth / Marketing
Reflections on Our IPO — the First with a Female Founder/CEO, COO and CFO Jennifer Hyman Exits
I sold Baremetrics Josh Pigford Exits
Startup Equity Expectations: New Car, New House, New Life David Cummings Exits
Play for the Front of the Jersey Ravi Gupta Culture
‘Give Away Your Legos’ and Other Commandments for Scaling Startups Molly Graham Culture
Growing a startup Julian Shapiro Growth
Distribution Ben Horowitz Growth
Benchmarks of option plans Index Ventures Operations
How Mark Zuckerberg Led Facebook’s War to Crush Google Plus Antonio García Martínez Culture
Your Small Imprecise Ask Is a Big Waste of Their Time Stay SaaSy Management

videos

Title People Topic
2,851 Miles Bill Gurley Success
How to Start a Hard Tech Startup Sam Altman Getting Started
Stop Chasing Money, Chase Wealth Garry Tan Getting Started
How to Raise Money Marc Andreessen, Ron Conway, Parker Conrad Fundraising
Building Your Board Glenn Kelman Fundraising
How High-Performing Teams Avoid Injury Laura Simon Culture
Why Amazon Makes No Profit Jeff Bezos Culture
Quit and join that risky tech startup? Gary Tann Culture
Steve Jobs’ Insult Response Steve Johbs Leadership
The Electricity Metaphor Jeff Bezos Leadership
Going from Zero to One Peter Thiel Growth / Marketing
Growth Alex Schultz Growth / Marketing
How to Get Users and Grow Alex Schultz Growth / Marketing
How to Talk to Users Eric Migicovsky Growth / Marketing
Launching Airbnb and the Challenges of Scale Brian Chesky Growth / Marketing
Why product-led growth is the future Elena Verna and Lenny Rachitsky Growth / Marketing
Success Warren Buffett, Bill Gates Success
Building Product Michael Seibel Product
Do You Have Product Market Fit? Casey Winters Growth

podcast episodes

Title People Topic
Let Fires Burn Masters of Scale Product-Market Fit
The 10 Commandments of Startup Success Tim Ferriss Leadership
Your Startup Isn’t Your Baby The Startup Chat Leadership
Metrics and Mindsets for Retention & Engagement Andrew Chen, Jeff Jordan, and Sonal Chokshi at a16z Growth / Marketing
Prenups for Startup Founders Alisa Cohn Getting Started
Why Founders Should Prioritize Personal Development Harley Finkelstein, President at Shopify Culture
Innovating In Bets Annie Duke, Marc Andreessen, Sonal Chokshi Risk Taking
Designing the Life You Really Want Dave Evans, Stanford Life Design Lab Culture
Ben Horowitz The Moment with Brian Koppelman Innovation
Choosing Bad Competition Reid Hoffman Growth
Data Alone Is Not Enough: The Evolution of Data Architectures Ali Ghodsi, Martin Casado Innovation
Why your company needs new rituals Shishir Mehrotra Culture
What Managers Get Wrong About Feedback HBR IdeaCast Management
Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience Inside Intercom Podcast Customer Service
️Andreessen Horowitz's Scott Kupor Recode Decode Culture
Y Combinator Michael Seibel on a Decade of Learnings SaaStr Getting Started