Bubbles as a go-to-market strategy

“Bitcoin will always have a run-up it will always have a crash down. And so far, it has been very effective at using that run-up to bring more people into the ecosystem.”

I love it when two of my favorite podcasts join forces for an episode. Ben and David from AcquiredFM (great podcast and a great Slack community) joined Jason Calacanis on This Week In Startups to discuss a slew of topics, Bitcoin and cryptocurrency (6:15) among them.

Bitcoin and crypto’s latest run-up has, for better or worse, brought more people and, at least from an eye test in my social feeds, a greater variety of people into the cryptocurrency ecosystem.

“Watch the tape. This is the, as the paradigm folks sort of coined this term ‘bubbles as a go-to-market.’

“Bitcoin will always have a run-up it will always have a crash down. And so far, it has been very effective at using that run-up to bring more people into the ecosystem. It doesn't crash down below the level that it was at before the run-up. It is, you know the crypto community whether intentionally or not is very effective at using hype to increase the surface area of the ecosystem.

“It is unpredictable to me what the future sort of bubble burst, what will cause those, what really caused this one, what caused previous ones? All we know is I think this will keep happening.”