Four goal-setting mistakes of Startup Marketers

Setting goals exclusively around KPIs like revenue or MQLs can lead to a narrow marketing strategy that may overlook long-term growth, innovation, and operational efficiency.

Notes

📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.