The startup product positioning formula
This uncomfortably narrow scope keeps you on a specific heading, enabling your learnings to compound.
Four goal-setting mistakes of Startup Marketers
Setting goals exclusively around KPIs like revenue or MQLs can lead to a narrow marketing strategy that may overlook long-term growth, innovation, and operational efficiency.
Influencer Marketing in 2024
If Influencers aren't a part of your 2024 Marketing Plan, you're doing something wrong, whether you're B2B, B2C, B2B2C, or selling ice cream from a truck.
Seth Godin on what marketing is and isn’t
“Most people don't understand marketing at all. They think marketing is hustle, or hype, or control, or stealing people's attention. It is none of those things.”
Influencer marketing in 2024
In 2023, more than 6 million posts will be tagged as an ad on Instagram.
"This is a Coke bottle. It's not a crystal ball."
Nick Saban just handed Coke a golden marketing opportunity.
Brand >> Content >> Social
Aligning these three strategies ensures not only brand coherence but also effective reach and impact.
How to name your startup
I love this formula from Josh Constine for creating a startup name.
The formula for great copywriting
Great copywriting is the ability to make the reader feel seen, their problems understood, and then proposing a solution in a short, easily understandable way.
Marketers: Remove the word ‘help’
If you want your marketing to do more, remove the word ‘helps’ from copywriting.
I can hear the bells
This one is for all my marketing and creative folks who often have a last-minute conviction for a campaign.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.