Snakes Alive
The best source of marketing and product inspiration is your audience.
A few days back, a guy took one sheet of paper to a playoff baseball game. It read, "SNAKES ALIVE"
It wasn't even centered on the paper, which made it even more endearing.
After a TBS cameraman broadcast the sign, fans embraced the phrase, and it became the official slogan for Arizona's journey to the World Series.
When the top of the second inning ended the broadcast cut to a commercial break, but not before TBS cameras caught Guzzardo holding up his simple rallying cry. The perfect minimalist encapsulation of a small market team’s hopes and dreams.
That phrase caught fire. So too did the D-Backs, who won Game 3, and four of their next five to reach their first Fall Classic in 22 years. And their historic success will forever be tied to Guzzardo’s now-unforgettable sign — though the creator himself can’t recall where he left the original.