The startup product positioning formula
This uncomfortably narrow scope keeps you on a specific heading, enabling your learnings to compound.
Great startup descriptions
These are some of my favorite single-sentence startup descriptions lately.
Start with basically
Start with “basically.” It’s more interesting. It’s more memorable. It’s the way users will describe your product to other users.
The formula for great copywriting
Great copywriting is the ability to make the reader feel seen, their problems understood, and then proposing a solution in a short, easily understandable way.
Marketers: Remove the word ‘help’
If you want your marketing to do more, remove the word ‘helps’ from copywriting.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.