Build a brand that speaks clearly
Without knowing where I am, you know exactly where I am.
Knowing where your first users are is a prerequisite to starting a startup
People are best at solving problems they experience, meaning that their first users are like them.
The startup product positioning formula
This uncomfortably narrow scope keeps you on a specific heading, enabling your learnings to compound.
Four goal-setting mistakes of Startup Marketers
Setting goals exclusively around KPIs like revenue or MQLs can lead to a narrow marketing strategy that may overlook long-term growth, innovation, and operational efficiency.
Community is a superpower
It was a virtuous cycle, and my only regret is that we didn't 5x the budget of the program.
Influencer Marketing in 2024
If Influencers aren't a part of your 2024 Marketing Plan, you're doing something wrong, whether you're B2B, B2C, B2B2C, or selling ice cream from a truck.
Seth Godin on what marketing is and isn’t
“Most people don't understand marketing at all. They think marketing is hustle, or hype, or control, or stealing people's attention. It is none of those things.”
Social Media Checklist for Startups
In the accelerated world of startups, managing social media can easily fall by the wayside. Don't let it.
Influencer marketing in 2024
In 2023, more than 6 million posts will be tagged as an ad on Instagram.
10 questions startups should ask Influencers
For startups, the right influencer partnership hinges on audience alignment, content fit, and transparent terms.
Intentional Growth vs. Growth At All Costs
Intentional growth is like dating with a purpose, not just swiping right on every metric that winks at you.
"This is a Coke bottle. It's not a crystal ball."
Nick Saban just handed Coke a golden marketing opportunity.
It Takes A Village
Three key things we discussed in 'It Takes A Village' growth marketing session.
Books for startup marketing and growth teams
These three books I give to members of my startup marketing teams.
How to name your startup
I love this formula from Josh Constine for creating a startup name.
Don’t ask ‘Why?’
Instead, I try to ask ‘What’ and ‘How’ and ‘Tell me about’ questions if I want to learn more.
Two essential books for those in marketing or growth
Whenever a new team member joins my team, I gift two books I find essential for those in marketing or growth roles.
The formula for great copywriting
Great copywriting is the ability to make the reader feel seen, their problems understood, and then proposing a solution in a short, easily understandable way.
Marketers: Remove the word ‘help’
If you want your marketing to do more, remove the word ‘helps’ from copywriting.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.