Social Media Checklist for Startups
In the accelerated world of startups, managing social media can easily fall by the wayside. Don't let it.
This concise checklist is your comprehensive rundown of must-do tasks, from daily interactions to quarterly goal-setting, ensuring your startup remains a key player in the digital arena.
Daily
Ensure all scheduled posts are aligned with current objectives, mindful of the current events and the day’s news.
Post different types of content (e.g., videos, articles, polls) to see what resonates with your audience.
Check and reply to all comments, messages, and questions.
Search for mentions of your brand online and respond to them.
Engage with influencer content to reach a new audience.
Look for and identify any relevant trending hashtags or topics.
Weekly
Explore and discover any new industry news or developments.
Track the results of your content and campaigns.
Put a paid budget behind any top-performing organic content.
Check to see if your content is aligning with your overall goals.
Create content in advance for the following week.
Update posting calendar/idea bank with new content concepts.
Check out your competitors' socials to see what they’re doing, drawing inspiration from their top-performing content.
Monthly
Reach out to potential partners for cross-promotion or collaboration opportunities.
Identify the best-performing content of the month and adjust your strategy if required.
Do a deep dive into the social strategies of your competitors.
Compare your performance to that of your competitors.
Research any upcoming industry dates or events to plan for.
Brainstorm new content and campaign ideas.
Decide what the primary content focus will be for next month.
Determine what you’d like to promote in the following month.
Quarterly
Perform a social media SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to reassess your positioning.
Review and evaluate your KPIs and adjust strategy if needed.
Check up on any long-term campaigns to determine overall effectiveness.
Check to ensure that all content posted this quarter is on brand.
Set targets for the next quarter based on overall social goals.