Influencer marketing in 2024

Some stats on Influencer Marketing...

In 2023, more than 6 million posts will be tagged as an ad on Instagram.

89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2024.

72% of Gen Z and Millennials follow influencers on social media.

72% of marketers used Instagram for influencer campaigns in 2023. This number is predicted to grow by 5% in 2024.

56% of marketers who invest in influencer marketing work with micro-influencers.

52% of marketers used Facebook for influencer marketing campaigns in 2023.

50% of Millennials trust product recommendations from influencers.

45% of marketers used TikTok for influencer marketing campaigns in 2023. This number is predicted to grow by 5%+ in 2023.

44% of marketers say that the biggest benefit of working with micro-influencers is that it is less expensive.

39% of marketers invested 10 to 20 percent of their marketing budget into influencer marketing.

38% of marketers said generating sales was their top goal for influencer marketing in 2023.

38% of Millennials trust product recommendations from celebrities.

33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months.

28% of consumers from the United States report following at least one virtual influencer on YouTube.

17% of marketers invested in influencer marketing for the first time in 2023.

On average, businesses generate $6.50 in revenue for every $1 invested in influencer marketing.

1 in 4 marketers currently leverage influencer marketing.