Don’t ask ‘Why?’
I try not to ask why.
‘Why’ questions tend to put people on the defensive, especially those earlier in their careers.
Why did we use this Subject Line in the email newsletter?
Why does the pop-up work this way on our desktop website?
Why is this social media post designed this way?
Why is SEM performance down this month?
Instead, I try to ask ‘What’ and ‘How’ and ‘Tell me about’ questions if I want to learn more.
What was the inspiration for the Subject Line in the email newsletter?
Tell me about the design of the pop-up on our desktop website.
How do we want our audience to engage with this social media post?
What have you seen in the SEM data that helps us better understand performance this month?
I know. This change feels like one of those awful, cheesy LinkedIn posts, but that doesn’t make it any less true.
Give it a shot. Holler if you hate it.