Two essential books for those in marketing or growth

Whenever a new team member joins my team, I gift two books I find essential for those in marketing or growth roles.

🚗 Super Pumped serves as both an inspiration and a cautionary tale. The competitive culture that enabled Uber's growth and rapid ascension was the same culture that lacked explicit ethical guardrails.

🎨 Steal Like An Artist is an easy read that describes ten principles to boost creativity. Creativity is built on the past. Nothing is original. Everything is a remix.