Universal truths make bad startup ideas
…unless you have a unique insight or an unfair advantage.
What is a startup's unfair advantage?
You are not required to have one as a startup, but it can be a difference-maker if you do.
Knowing where your first users are is a prerequisite to starting a startup
People are best at solving problems they experience, meaning that their first users are like them.
Community is a superpower
It was a virtuous cycle, and my only regret is that we didn't 5x the budget of the program.
Complaints precede product-market fit
Counterintuitive startup insight: complaints are a leading indicator of product-market fit.
Intentional Growth vs. Growth At All Costs
Intentional growth is like dating with a purpose, not just swiping right on every metric that winks at you.
It Takes A Village
Three key things we discussed in 'It Takes A Village' growth marketing session.
Product-Market Fit is knowing, not thinking
There is no guessing when you hit product-market fit. It will be obvious to all who can see your data.
Two essential books for those in marketing or growth
Whenever a new team member joins my team, I gift two books I find essential for those in marketing or growth roles.
The 90/10 Rule for startups
Successful early-stage startups are not only efficient with time and money, but they’re constantly aware of opportunity costs.
Creation myths abound
Be wary of startup creation stories and tales of perfectly conceived and executed "magic bullet" growth campaigns.
Getting users is not the biggest challenge
“Getting users is not the biggest challenge you’ll face. Keeping users is the biggest challenge you’ll face.”
“Data when, used in the right way, gives you empathy about your users”
Data gives you empathy, predicts the future, and helps you make decisions faster.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.