I can hear the bells
This one is for all my marketing and creative folks who often have a last-minute conviction for a campaign idea.
Hershey's "Christmas Bells" advertisement debuted in 1989. The ad was pitched at the 11th hour to Ogilvy leadership.
Three decades later, it is Hershey's longest-running television commercial. I don't think I'm alone in saying that this commercial brings the same nostalgia as any Christmas song or movie.
This is the original. The commercial was upgraded in 2012 from stop-motion animation to CGI. The commercial was βupdatedβ again in 2020, a hand reaching into the frame, but the 2020 version was quickly shelved because even thirty years later, people love the original.
Written while consuming the following...
βοΈ Counter Culture Coffee
π§ Pivot Predictions Special: 2022