Dormant users

Dormant users have signed up for a startup's product or service but are no longer actively using it.

They have not completely disengaged, but they have not returned to the product or service for an extended period of time.

Dormant users represent a challenge for startups, as they can indicate a lack of engagement with the product or service and may eventually lead to churn if the issue is not addressed.

Startups often focus on retaining and re-engaging dormant users, as it is often easier and less expensive to retain existing users than to acquire new ones.

This can be done through targeted campaigns, personalized engagement strategies, or by making improvements to the product or service to better meet the users' needs.