Retention

User retention refers to the ability of a startup to keep its users coming back over time and using its product or service.

It measures how successful a startup is in retaining its customers and maintaining a loyal user base.

High user retention is seen as a critical success factor for a startup, as it helps to ensure that the business has a steady and growing customer base, which is essential for generating revenue and achieving long-term success.

Low user retention, on the other hand, can indicate that the startup is not providing enough value to its users or that there are significant issues with the product or service that need to be addressed.