Hockey Stick Growth

Hockey stick growth is a term used to describe a sudden and rapid increase in a metric, such as revenue or user base, that resembles the shape of a hockey stick lying flat and then abruptly rising upward.

This term is often used in the startup world to refer to the ideal growth pattern for a company, where the business grows slowly at first but then experiences exponential growth.

The idea is that with the right combination of product-market fit, marketing, and scaling efforts, a startup can achieve hockey stick growth and become a successful, high-growth business.

📈 See also: Retention Curve