The formula for great copywriting
Great copywriting is the ability to make the reader feel seen, their problems understood, and then proposing a solution in a short, easily understandable way.
Marketers: Remove the word βhelpβ
If you want your marketing to do more, remove the word βhelpsβ from copywriting.
Notes
π Highlights and thoughts from articles and books.
βοΈ Thoughts, maxims, and othersβ insights.
π Interesting moments from (mostly) business, startups, and technology podcasts.